How did the share a coke marketing campaign meld together
Problem
How did the Share a Coke marketing campaign meld together Coke's strong global brand with localization (to a particular national market) and personalization? Did the campaign weaken the global brand or strengthen it?
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How did the Share a Coke marketing campaign meld together Coke's strong global brand with localization (to a particular national market) and personalization?
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