1. Describe the steps in Zimbra's sales process. How well did its old marketing automation system support that process? What problems did it create? What was the business impact of these problems?
2.List and describe Zimbra's requirements for a new marketing software package. If you were preparing the RFP for Zimbra's new system, what questions would you ask?
3.How did the new marketing system change the way Zimbra ran its business? How successful was it?