Assignment: Business Information System
Read the following article and case study titled, "The Case of the Misconnecting Passengers."
After reviewing the case study regarding Air London and the Case of the Misconnecting Passengers, answer the following questions in a 1 to 2 pages case study review:
I. What business questions needed to be considered when determining what data to analyze in this case?
II. What factors within these data were included to decide who should be booked on the airline? Explain how the passengers booked their flights and why this might impact the decision.
III. How did the dashboard assist with making the decision of which passengers to book?
IV. Compare this case study with other similar cases you can find online. What are some of the ways in which airlines use analytics to leverage data to improve revenue and reduce operations costs?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.