How did steve jobs foster a climate of creativity


Question I

How did the ultimate acquisition further impact HR concerns such as motivation, satisfaction, and retention of employees? How were the corporate cultures different between Pixar and the Walt Disney Company? How did Steve Jobs foster a climate of creativity? Did the management style of Michael Eisner and his replacement Bob Iger impact the climate at Disney?

Question II

How would you describe the Pixar brand image and reputation prior to and at the time of the acquisition? How would you describe the brand as of February 2023? How has it changed since 2006 and what is the fallout on brand trust, value, and recognition?

Question III

Pixar has become a valued member of the Walt Disney Company. How has Pixar contributed to the value of the WDC, its theme parks, and streaming services? Why has the share value of Disney continued to decline over the past two years in light of Pixar's many contributions? How can Disney "right the ship" with the help of the Pixar subsidiary

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