Assignment
Company Case: Sears- Why Should You Shop There?
Questions for Discussion
i. According to the principles of retail strategy, how did Sears once become the nation's biggest retailer?
ii. According to those same principles, how did Sears lose its once-commanding market position?
iii. What is the relationship between the current Sears corporate strategy and its marketing struggles?
iv. Assess Sears' efforts to become a true bricks-and-clicks retailer.
v. Can anything save Sears? Support your position.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- Sears-Case-Study.rar