1. Explain the evolution of Netflix business strategy from a mail based model to a streaming model. Who were their competitors in each model and how did Netflix differentiate form their competitors? What were the competitive strategies used by Netflix and their competitors in each model.
2. Discuss the technology adoption model in terms of continuous versus discontinuous for first the mail order business and then the video streaming operations for Netflix. What I mean by this question is was the original Netflix mail order system a continuous or discontinuous change for the customer. Similarly, was the video streaming model a continuous or discontinuous change. Defend your answer.
3. Discuss the value chain for Netflix video streaming model. What are the strengths, weaknesses and risks faced with that model? This should be a longer answer than it might first appear and you should use the concepts from both the value chain and the 5 forces model in your answer.