How did integrated data drive the business value


Discussion Post

Read "End-of-Chapter Application Case: Nationwide Insurance Used BI to Enhance Customer Service" and answer the following questions.

o Why did Nationwide need an enterprise-wide data warehouse?

o How did integrated data drive the business value?

o What forms of analytics are employed at Nationwide?

o With integrated data available in an enterprise data warehouse, what other applications could Nationwide potentially develop?

Original response should be in ONE discussion window with citations and references on or before Wednesday of each Week with two substantive replies to other learners on or before Friday of the same week. Participants must create their own thread before seeing other responses in the discussion board.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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