Following the September 11, 2001 attacks, the American Red Cross engaged in a fundraising campaign to raise funds for its Liberty Fund. The Red Cross had never before entered into a campaign to raise funds for a specific event.
•How did fundraising for 9/11 differ from its traditional practices?
•What are some main concerns the Red Cross should have been aware of when it began fundraising for its Liberty Fund?
•What implications would/did this fund have on its financial management?
•What lessons can other nonprofits learn from this situation?
•How can nonprofits prevent similar situations?
Write 400-500 Words.