Problem
Prior to beginning the discussion, read Chapter 1 of the course text for a tangible understanding of strategic methods. Read the UPS Holiday Season Fiasco: A Failure of Strategic Planning article.
Strategic planning is crucial to an organization's sustainability. According to Abraham (2012), how does strategic planning differ from strategic management, and where does planning fit in the development of a strategy? According to research, how should an organization's strategy influence the business model?
After you have read the UPS Holiday Season Fiasco: A Failure of Strategic Planning article, describe the problems in UPS and FedEx's strategic planning process. Supporting your findings, how did the fear of losing market share affect the implementation and management of their organizational strategies? Research UPS and FedEx and describe the strategic changes made since the 2013 event. Based on the strategic models described in the course text, what type of strategy supports growth and sustainability during an ever-expanding or changing demand?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.