Assignment: Fiskars Case Study- Consumer Behavior
Review the Fiskars Case study and answer the following questions following the assignment guidelines below.
1. How did enlisting Fiskateers help the brand?
2. How can a company like Fiskars gain the most out of a WOM program? What obstacles may have to be overcome internally?
3. How do you measure WOM success?
4. Why do people, in particular young women, want to be part of an online interest group such as Fiskars' fanpage?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Assign-Case-Study.rar