Paper Problem
Instructions:
In your case study paper, you will address the following questions:
• What was the major issue facing Emerson & GEODIS with respect to supply chain management issues?
• How did Emerson & GEODIS overcome the issue?
• On a scale of 1-10, with one being terrible and 10 being fantastic, how would you rate Emerson & GEODIS's ability to serve their customers? Please be explicit in identifying why you chose the number that you did.
• With respect to the eight essentials of CRM identified on page 63 in the textbook, choose two of them that you think Emerson & GEODIS addressed very effectively and choose two of them that you think Emerson & GEODIS could improve upon. Please be explicit in your explanation.
o Rapid Time to Value
o Point and Click Customization
o 360-Degree Customer View
o Real-Time Visibility
o No More "Defective" Data
o High Adoption
o Extending Your Success
o Broad Community.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.