1. What is the best way to collect payments and move money across border when doing business internationally, particularly with respect to transaction fees, currency exchange, and taxes?
2. How did early marketers establish a degree of power with their brands?
By creating normal and ordinary products so that consumers would easily accept them
By getting consumers to identify them and pay higher prices for them
By reducing their prices of products
By motivating general stores and grocers to replace branded products with unmarked products