Discussion Post: Netflix or Blockbuster
• What are five key challenges faced by Alex in his startup of TXTBOOKRENTAL and how did he overcome each of those challenges? Please explain in detail each situation. (Critical Thinking)
• How did Alex manage his cash flow and credit crises during his startup and how did that impact the success of his company? (Critical Thinking)
• Did Alex reshape the text book industry? If so, how did he impact the environment and what challenges did he face as the industry evolved? (Leadership)
• During the time of TXTBOOKRENTAL start-up, new products were introduced changing the industry. Alex's options are; stay and compete, change his model or get out all together. Compare and contrast all of his options, make a recommendation and support the decision with sufficient reasoning. (Career Preparation, Critical Thinking)
Trendowski, J., & Sherman, P. (2014). TXTBOOKRENTAL:NETFLIX OR BLOCKBUSTER? Journal of the International Academy for Case Studies, 20(3), 17-23.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.