Discussion Post: Customer Relationship Marketing
• Using the data provided, estimate how customer profitability and lifetime value change for the mass-personalization program if the customer retention dropped from 67 to 60%.
• At what percent margin would the mass-customization program no longer produce a positive customer profit.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.