How culture influence buying behavior of your target market, Marketing Management

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How culture influence buying behavior of your target market

Problem

As marketers increasingly develop marketing programs tailored to certain market segments, some critics have used mass marketing in the past. Why does mass marketing not work, especially in the global market place? How does culture influence the buying behavior of your target market?

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Marketing Management: How culture influence buying behavior of your target market

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Marketing Management: How culture influence buying behavior of your target market

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