Essay Assignment
The purpose of this essay is for you to describe the relationship between the client and the advertising agency as well as to describe the process of advertising design. Compiling effective advertising campaigns involves a partnership between the advertising agency and the company (the client). Through this partnership, advertisements are designed with the goal of reaching the target market in the most effective manner. Compose a two-page, double-spaced essay by addressing the following points:
Describe how an advertising agency develops a relationship with a client. Why is this important?
Explain how the creative team within an advertising agency utilizes "appeals" and message strategies in the process of designing an advertising campaign.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.