Problem: Develop a detailed report for a local independent restaurant and the restaurant you have chooses is "YUMYS: fast food restaurant for chicken and seafood in your own neighborhood and demonstrate how a creative idea and a strong media plan can solve a business Issue/Opportunity
Integrated Communication Tactics: What specific IMC activities have you selected?
Use a minimum of 4 different IMC tactics.
Illustrate and rationalize with external sources why each of these tactics is a good fit.
Explain how they are integrated and connected, and how they link to the overall plan.