1. Why, according to Hooker, does reason require that we choose the action that maximizes total net utility?
2. How could social networking help a small business compete in this global economy? Explain.
3. What, in your opinion, are the conditions contributing to Coach's demise? Which of Porter's Five Forces are contributing most to this demise? What, in your opinion, would be the key differentiating features sought among handbag customers? What could Coach do to re-earn lost business? Explain.