Assignment task:
This week you read in Chapter 7 about creating messages for digital channels. Part of your responsibility to work in business is managing the messages that companies send to their various audiences. This week, compare and contrast how a company could use a blog, tweet, Instagram and Facebook post to promote a message to their customers. It describes the value of each media outlet (blog, tweet, Instagram, Facebook) and which audiences may be best suited for each medium. For example, identify what blogs do and what kind of customer might read them more. How could messages be changed between different media?
REFERENCES: Thill, John V., Bovée, Courtland L (2018). Excellence in Business Communication. 14th edition. ISBN-13 9780134319056