Assignment:
In 199, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.
Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.
How was each contribution rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
Summarize your findings in a 200 to 250 word document. Your summary does not need to include a direct answer for each individual and/or bullet point.