How content marketing components lead to success, Marketing Management

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How content marketing components lead to success

Problem: Content marketing is an increasing trend in marketing communications. Distributing valuable content attracts, acquires, and engages a clearly defined target audience (Ogden & Ogden, 2014). It is relationship based. The content engages a clearly defined target audience to drive consumer profits using blogs, e-books, social media posts, webinars, live presentations, and other relationship-building marketing (Ogden & Ogden, 2014). Essential content marketing components lead to success

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Marketing Management: How content marketing components lead to success

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