Assignment: Strategic management
The individual assignment is an individually attempted 1500 word assessment item requiring students to engage with material presented in lectures, explored in tutorials and researched in academic journal articles, in relation to the contemporary organisation. The individual assignment must be constructed using the Mendeley research aggregation software and evidence of competence with its use must be present. The student should include screenshots of their Mendeley Library as an appendix to their assignment. Students should, using the following topic construct a paper describing how contemporary organisations are using the theories and knowledge discussed in tutorials, presented in lectures and identified in their own scholarly research:
1) Select two case studies from those attempted in tutorials this semester.
2) With reference to at least 15 academic and peer reviewed journal articles provide an essay response to the following topic: "With reference to at least 15 academic journals explain the following concepts external environmental analysis, a Five Forces analysis and sources of sustainable competitive advantage. Then conduct an external environmental analysis, a Five Forces analysis, and determine the four sources of competitive advantage possessed by the firms in the case studies you have chosen." This item must be referenced using the Mendeley software and conform to La Trobe essay writing and style guidelines. Submission Details There will be no hard-copy submission of internal assessment items for MGT3SMG this semester, and unless specified otherwise by the Instance Coordinator all submissions will be electronic and via the LMS.
1) Students will submit their essays via the Turn-It-In link clearly identified on the subject LMS.
2) Students MUST SUBMIT TO THIS LOCATIONS FOR THEIR ASSIGNMENT TO BE ACCEPTED AND ASSESSED. Further information for the assignment will be given in lectures and tutorials.
1) A template will be provided and must be used for this assignment.
2) A coversheet must to be completed when submitting your assignment online.
3) Assignments must show readings from other sources.
4) Students must acknowledge the source of all articles and do so using the Harvard system.
a. Refer to: https://www.latrobe.edu.au/learning/referencing.html for tips on acknowledgement, referencing and plagiarism.
b. You must reference any material you use which is not your own. c. You should also refer to the Faculty's Student Study Guide (available from the Faculty Office). The La Trobe University online journals (see: https://www.lib.latrobe.edu.au/) are a necessary resource.
5) Should another student's work be copied, penalties will apply under University Academic Misconduct polices.
a. If you deliberately or negligently give another student access to your work, or accounts, or computers containing work which is subsequently copied by that student, it will be assumed that you have assisted that student in producing and claiming work that is not their own and penalties will apply under University Academic Misconduct polices.
b. It is your responsibility to keep that your work secure. 12 6) Please retain a copy of your assignment. Please note that assignments must be typed or word processed and the first page must include:
• Your student number in the top right hand corner;
• Date of submission directly under this, followed by your;
• Electronically read word count (does not include the coversheet, nor the References and Appendix sections);
Case studies
The Sydney Symphony Orchestra (SSO) at a crossroad?
Challenges at the North Australian Pastoral Company
Too big? Coles, Woolworths and the other players in Australia's retail industry
David Jones in 2012
The Qantas group in the global and domestic airline industries in late 2012
Chipotle: The challenges of integrity
From Big Mac to P'tit Plaisir
Netflix
Google
The entrepreneurs at Twitter: Building a brand, a social tool or a tech powerhouse?
The future of transportation?
Otis in the global elevator industry Bega Cheese