How consumers make purchasing decisions based on the four ps


Discussion Post: Journal Marketing

When people think of marketing, they may think of advertising or, possibly, pushy salespeople. However, marketing is much broader, with a focus on the customer and customer satisfaction. In addition, marketing is all about stimulating demand. Discuss how consumers make purchasing decisions based on the four Ps of marketing.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: How consumers make purchasing decisions based on the four ps
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