How consumer confidence affects decisions of marketers


Assignment:

Q1. Consumer confidence is an indicator of the level of optimism that consumers have about the performance of their country’s economy. How might consumer confidence affect the decisions of marketers and brand owners?

Q2. What are some of the obstacles to measuring social class in today’s society? Discuss some ways to get around these obstacles.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: How consumer confidence affects decisions of marketers
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