Problem: Discuss how theories and principles of the following aspects relating to consumer behaviour, influence the company's strategy:
Organization: Apple
- Consumer perception: exposure, attention, interpretation, memory, sensory marketing, perceptual mapping
- Involvement, learning & consumer loyalty
- Attitude
- Culture, social influence, reference group, opinion leader
- Make recommendations on how the selected organization could apply the above mentioned theories and principles in a more effective way that could benefit the marketing of the organization.