Problem: Marketing Communications
Using peer-reviewed articles, address how Consumer Behavior influences current marketing strategies.
Task
1) Provide a company that uses the study of Consumer Behavior to its advantage (be specific).
2) Provide a company that could or should use Consumer Behavior to help their customer relations (be specific and list what you would change and why and what outcomes you can or should expect).
3) The paper demonstrates how to conduct and structure both company overviews.
4) An understanding of inquiry and provides additional details that add value.
5) One or more ethical guidelines with the implementation of consumer behavior.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.