Asisgnment
Brands create immense value for a company. Developing and maintaining a brand for a product/service is a major initiative handled by the marketing manager. One of the most distinctive skill sets for this kind of professional is the ability to understand what key consumers are actually paying for when they buy a certain product.
Directions:
• Research at least three peer-reviewed academic articles related to brand personalities, brand congruency, and brand equity.
• Analyze how congruency relates to positioning and brand equity.
• Identify and describe three major brands with high levels of congruency and three brands with low levels of congruency.
• Explain your reasons for placing each brand in one of those two categories.
• Critically examine the key elements of creating brand value for customers. Make specific recommendations for the marketing managers of the brands you selected.
Write a 4-6-page report in Word format.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.