How concepts of culture work for consumer behavior, Operation Management

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How concepts of culture work for consumer behavior

Problem:

Organizational buyer behavior is similar to consumer behavior in many ways.

Question 1) Explain how the concepts of culture, self-concept, and lifestyle work for both (list page numbers for both the consumer behavior (CB) concepts and the buyer behavior (BB) concepts.

Provide thorough explanation of the given question.

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Operation Management: How concepts of culture work for consumer behavior

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Operation Management: How concepts of culture work for consumer behavior

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