How component of the marketing mix can be affected


Discuss the below in detail:

Marketing Principles - Social Responsibility

Q1. What are the four dimensions of social responsibility? What impact do they have on marketing decisions?

Q2. What tradeoffs might a company have to make to be socially responsible and responsive to society's demands?

Q3. Give an example of how each component of the marketing mix can be affected by ethical issues.

 

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Marketing Management: How component of the marketing mix can be affected
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