SUSTAINABLE MARKETING ASSIGNMENT: GROUP PRESENTATION
Preamble: Honest Tea, is the Coca-Cola brand that produced $130 million in global revenues last year, got its start because cofounder Seth Goldman didn't like the options in the beverage coolers at convenience stores. So with the help of a former professor, he launched Honest Tea-the nation's first fully organic bottled tea. But the company's drive for success was not based not as much on profits as on a desire to change the world. With social responsibility steeped deep into its business model, Honest Tea set out to help develop the economic structure of impoverished nations. Honest Tea purchased raw ingredients from Native American and South African farmers and invested in its supplier-farmers to help them become self-reliant. Although Honest Tea has been a wholly owned subsidiary of the Coca-Cola Company since 2011, it continues to operate on the principles of social responsibility established by its founders.
GUIDELINES
- Each group must select a company like Honest Tea. The company can be a B2C or B2B company. No group can choose the same company as another group.
NOTE: You CANNOT select Honest Tea, Starbucks, Patagonia or McDonalds.
Presentation Guidelines
1. Describe why and how the company you have selected practices sustainable marketing and why you selected the company.
2. Specifically describe the company's main target market(s).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.