How company switched from organic cane sugar to white grape, Marketing Management

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How company switched from organic cane sugar to white grape

Question: In the video, Seth Goldman discusses how the company switched from using organic cane sugar to organic white grape juice to sweeten the company's Honest Kids beverages. No other kids' drink pouches on the market use organic white grape juice to sweeten their products. This _____ makes Honest Kids beverages different from other products that compete to meet the same or similar customer needs.

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Marketing Management: How company switched from organic cane sugar to white grape

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