How company set prices so that contribution margin is large
A marketing manager suggests that the company should set prices so that the contribution margin is as large as possible. Discuss the pros and cons of this position. Be as precise as possible.
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Do you believe that fair value of award points would be directly observable in this industry? If not, what things might need to be considered to estimate the fair value of award points and redemption?
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Suppose the hot-pretzel stand industry in Toronto is perfectly competitive and operating in long-run equilibrium. There are 1000 firms in the industry. Each firm has the usual U-shaped average-total-cost curve. The market is in long-run competiti
Is your past writing different from what you anticipate you will be doing in this course? In what ways? Do you think your writing will improve as a result of this course? Why or why not?
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