Discussion: What WalMart Know
Prior to beginning work on this discussion, read Chapter 4 in the textbook, the What Wal-Mart Knows About Customers' Habits article, the How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did article, view the Value of Your Personal Data video, and review any relevant information in this week's lecture. Research at least one additional credible source on this topic. (Access the MISM Credible Resource Guide for assistance with finding appropriate credible professional resources.)
In your initial post, analyze the role of data in business by explaining how companies like Walmart and Target are collecting and using consumer data. Evaluate the impact of collecting data on consumer privacy. Provide an example of how your personal data is being collected, and explain what Walmart or Target could learn about you from your purchases. Support your position with evidence from your sources.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.