Problem: Image that you are a MIS professional consultant and another company's leadership has approached you in need of help. Their company, XYZ Widgets Inc., sales have been trending down in recent years and they are looking for a new product line. They are particularly interested in the IoT market but have not been able to come up with a product idea to pursue. Consequently, they have come to you for ideas. Their development team is an experienced group of hardware and software developers that could develop practically any product, they just need a winning idea.