Discussion Post: Strategies of Innovation
Analyze the success of a company/product that has either gone the full protection path for its innovation, articulating how they used Patents, Copyright or Trademarks to increase their market dominance. OR, articulate the success of a company that has taken the complete opposite approach by succeeding down the Open path.
Position how the company has competed in their industry leveraging their path on innovation protection or openness. Discuss what competitors have done differently and why the company has been a standout.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.