Discussion Post: B2B Marketing
• What are some examples of how COVID19 could have impacted b2b pricing? How could companies with strong customer relationship management programs have responded to the challenges their customers were facing? Use an example.
• If a competitor's price cut threatens only a small portion of expected sales, the sales loss from ignoring the threat is probably much less than the cost of retaliation. Agree or disagree? Explain referring to the business you chose to focus on
• Evaluate this statement: "Social media channels have fundamentally changed the way in which many business customers compare alternatives and make buying decisions."
• Given the rapid rise in the cost of making personal sales calls, should the business marketer attempt to substitute direct-mail advertising or online advertising for personal selling whenever possible? Explain and apply to the company you chose to focus on.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.