Question: Companies typically measure their product mix according to width, depth, and consistency. The Lake Insurance Company offers only life insurance, but it offers term life insurance, whole life insurance, and variable life insurance products. The Green Insurance Company offers life insurance products, health insurance products, and property/casualty insurance products, but offers only one product form in each line of insurance. With respect to width and depth, Lake's product mix is (narrower / wider) and (shallower / deeper) than Green's product mix. narrower / shallower narrower / deeper wider / shallower wider / deeper