Discussion Post: Marketing Consumer
• How can unconscious influences affect consumer attitudes and behavior in low-effort situations?
• What role do source, message, context, and repetition play in influencing consumers' cognitive attitudes in low-effort situations?
• What is the mere exposure effect and why is it important to consumers' affective reactions?
• How do classical conditioning and evaluative conditioning apply to consumers' attitudes when processing effort is low?
• Pick three of the advertisements in the attached file and comment about what problem each advertisement addresses for the consumer. Does each ad do a good job of showing how the product solves the problem?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.