How chocolate substitute bar directly address targets needs, Marketing Management

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How chocolate substitute bar directly address targets needs

Question: How should a chocolate substitute bar be marketed in relation to meeting the needs and wants of 32 yr old professional highly educated male who is into fitness, image maintenance, single with no children living in the suburbs, middle to upper class? What are the features and benefits of a chocolate substitute bar that directly address this targets needs and wants?

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Marketing Management: How chocolate substitute bar directly address targets needs

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Marketing Management: How chocolate substitute bar directly address targets needs

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