Assignment:
Using the case study on global wine industry, additional library and Internet resources, and field visit to a local winery
a) Analyze the differentiated knowledge base of the growing (American), emerging (Latin American) and industrial (European) wine industries, and propose a global value chain for Chinese Grace Vineyards clearly explaining a global wine value proposition that you will offer based on your value chain within each of these markets. How will specific endowments of each region contribute to a single wine value proposition, and to three versions of these proposition? (to realize transnational strategy)
b) Analyze how Chinese Grace Vineyards may "arbitrage" Chinese knowledge base for enhancing its American operations (that you formed in a above), and for expanding exports from the US to China. (international strategy).
c) Analyze how Chinese wine makers may "accommodate" the growth of American wines to China, and form new "aspirations" for investing in the growing US wine sector using their emerging knowledge base.