How challenging is it to make money in the supermarket


1. What is one thing that a leader could do to lead with a diverse group of fellow leaders and followers?

2. Kotler and Keller identify three categories of influence on Consumer Behavior. Fully explain these three categories.

please explain in 600 word minimum explaination with references from where you obtained information.

3. How challenging is it to make money in the supermarket industry in the United States? (Five force analysis).

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