Assignment task:
You've just been appointed the CEO of a long-established company. Your company has done well in the past, but over the past few years its sales and new product launches have slowed down. Competitors seem more exciting and more energetic with regard to new products. Nothing alarming at this point, but you want to "set the stage" for continuing greatness. Which of the following statements would a new CEO in your position most likely make with respect to innovation? A. Innovation is usually episodic in nature; sooner or later we'll hit a homerun! B. Innovation is usually achieved through a combination of 'blind luck,' competitor mistakes, and opportunity. C. Innovation is a tactical competency; therefore innovation is problematic to an industry and company. D. Innovation is a strategic and organizational competency that can be developed, learned and or acquired, but difficult to sustain.