Class is Strategic Marketing Research
Each individual assignment must be at least 500 words (excluding references). Eachindividual assignment must contain corroborating research (the textbook is not included). The preferred corroborating research for each individual assignment is the Wall Street Journal (WSJ), Fortune Magazine, Ad Age, or peer-reviewed Marketing journals. In grad school, research must guide writing.
Assignment: APPLE WATCH
Answer these two questions about the brand, NEW APPLE WATCH that is coming out.
What is the brand promise for your product/service? If there is a similar brand promise that another product/services uses please discuss.
How can your firm use packaging and labeling to support its brand image?