Problem
Imagine you are the marketing manager for one of the eateries/restaurants in the central business district (CBD) of your city. Using the value proposition canvas, answer the following questions.
1. Identify the 'customer jobs' for a group of university students when they are going out in the CBD of your city, and are looking for something to eat and a place to dine in. (List two or three 'customer jobs'; 5pts)
2. What are the 'pains' related to the customer jobs? (List three to five 'pains';)
3. What are the 'gains' related to the customer jobs? (List three to five 'gains';)
4. Referring to your answers pertaining to customer jobs, pains, and gains, how can your eatery or restaurant's offerings be improved?