How can you use a conjoint analysis in pricing
Problem: Conjoint Analysis has various usages including pricing. How can you use a conjoint analysis in pricing?
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Explain how Wal-Mart creates its values, who the target market is and which of the 4Ps this company uses to be different (explained detailed each P).
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Did you learn something new from the research results? or were they intuitive? What do you think is a topic or problem that warrants investigation?
Problem: What is customer value and why is it important to measure it in pricing?
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What kind of grand opening will you suggest the client have? A special event? Will you have the client run promotions ahead of the opening?
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