Project Assignment
The intent of the final project is to create an opportunity to demonstrate an understanding of class content.
Scenario
You have a family "Quik Stop" (Gas Station/Convenience store) chain that has been left to you in your great uncle's will. You've come to realize, throughfinancial projections, target market studies, and start-up investment analysis, this is not the business of the future. But, it does have real estate, positive cash flow, and can be viewed as the seed of a new enterprise.
1. What will you propose to do with these businesses to assure that they will still be viable operations 10 to 20 years from now?
2. How can you reinvent the business based on what you learned in this class?
Your presentation should be in the form of a PowerPoint and include content from each week. Your work needs to demonstrate an understanding of key ideas and concepts while engaging the viewer in a creative and persuasive presentation.
Project Detail
You can approach this project in one of two ways:
1. Take what you have (business and locations) and reinvent the business so it is positioned for the future, or
2. Work with a clean slate. Assume that the existing business is nothing more than seed capital and the world is a blank slate.
Don't confuse this project with a business plan. It is a forum to demonstrate class content. I am not interested in financial projections, target market studies, start-up investment analysis, (etc.) since we assume that work has been completed already. What we covered in the course, loosely described, was the following information:
• The notion of a flat world or level playing field.
• The idea of thinking outside of the box.
• The idea of doing business within a global marketplace.
• The moral and ethical responsibilities of business.
• The social and environmental responsibility.
• The use of technology and a continuation of that idea as it applies to the introduction of creativity to launch a new business idea.
• The shift in marketing as a result of the above.
• Leadership.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.