1. What are the strengths and weaknesses of Whole Foods?
2. What are the opportunities and threats facing Whole Foods?
3. What are the strategic factors facing Whole Foods?
4. Does Whole Foods have any core competencies? If yes, what are they?
5. What are the keys to success in Whole Foods?
6. What niche is Whole Foods trying to establish?
7. How can Whole Foods compete with the large national food chains (Publix, Safeway, Wal-Mart, etc.)?
8. How would you evaluate Whole Foods' growth strategy?
9. How would you evaluate Whole Foods' performance over past few years?