Assignment task: Zappo's has been mentioned several times throughout our reading of Business Driven Technology. Here is the Zappos website.
1. Consider whether you are for or against the following statement in the electronic age: Customer relationships are more important than ever, and Zappos provides the new benchmark that all corporations should follow. Select a side in the argument and justify your answer.
2. Does Zappos use a CRM? How can the use of a CRM support business operations?
3. What are the benefits and challenges of using a CRM in a business?
4. What would you suggest as best practices that should be used for a CRM to be successful? Explain your answer.