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How can the three phases of the planning stage of the

Marketing: Developing Successful Organizational and Marketing Strategies

Question 1 How can the three phases of the planning stage of the strategic marketing process be applied to the development of your personal brand?

Question 2 What is marketing

Question 3

Case Study #1 - McDonalds Seniors Restaurant

Evaluate Suzanne Drolets current strategy regarding senior citizens. In terms of defining a target market, is Suzanne on target? Does this strategy improve this McDonalds image? What is her product? What would your advice to Suzanne be? Explain why or why not?

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