How can the site use data to engage in targeted marketing


Discussion Post: Strategic Internet Marketing

Instructions

Choose a website that permits personalization-portals or large content sites are a good choice. Personalize your own page on the site. Think about the kinds of customer data that are produced as you use your personalized page on this site. How can the site use this data to engage in targeted marketing? Also think about the benefits to you, the user, of having a personalized page on the site you have chosen.

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: How can the site use data to engage in targeted marketing
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